0704-883-0675     |      dataprojectng@gmail.com

IMPACT OF STRATEGIC PLANNING ON BUSINESS GROWTH AND PROFITABILITY. A STUDY OF DANA PHARMACEUTICAL COMPANY LIMITED MINNA

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

The study focused on Impact of strategic planning on business growth and profitability. A study of Dana  pharmaceutical company limited Minna. The specific objectives sought to:  ascertain the extent value chain affects growth in  Dana  pharmaceutical company limited Minna profitability, determine the extent of effects of strategic change on market share in  Dana  pharmaceutical company limited Minna productivity, examine the extent strategic leadership affects customer satisfaction in Dana  pharmaceutical company limited Minna effectiveness and determine the key challenges of adopting Strategic planning in  Dana  pharmaceutical company limited Minna . The research design adopted in this study was survey which is characterized by direct interaction with the population. The target population of the study is 2093 comprising both the senior and junior staff of the Dana  pharmaceutical company limited Minna In Niger State Nigeria. Taro Yamane’s formula was used to determine the sample size of 336. The key instrument of data collection was questionnaire and oral interview guide. The questionnaire was structured in 5-point Likert scale. The data were presented using sample table frequency and the formulated hypotheses were tested using simple linear regression and Friedman Chi-square. The study found that value chain to a great extent affected growth in  Dana  pharmaceutical company limited Minna profitability (r = 0.882; F = 1.057E3; t = 11. 249; p = 0.05).  Also the study discovered that strategic change to a great extent had effect on market share in  Dana  pharmaceutical company limited Minna productivity (r = 0.917; F = 11. 596E3; t = 21.169; p = 0.05). Strategic leadership to a great extent affected customer satisfaction in Dana  pharmaceutical company limited Minna effectiveness (r = 0. 573; F= 148.292; t = 5.866; p = 0.05).Further the study revealed that economic and poor structures were the key challenges of adopting Strategic planning in  Dana  pharmaceutical company limited Minna (X2cal = 492.352 >X2critical = 11.14, p 0.000 < α = 0.05).The study concludes that, the performance ofrfinery depend on the types of strategic they adopted. The study recommends that the organizations should intensify every effort to assess and monitor both internal and external variables in order to checkmate the unprecedented failure that could be controlled by continuous improvement.




FIND OTHER RELATED TOPICS


Related Project Materials

INFORMATION COMMUNICATION TECHNOLOGY AND ITS IMPACT ON NIGERIA’S PUBLIC ACADEMIC LIBRARIES (A CASE STUDY OF THE UNIVERSITY UYO)

Background To The Study

With the invention of Information and Communication Technology, libraries now u...

Read more
INSECURITY AND KIDNAPPING IN NIGERIA

ABSTRACT

This study is a descriptive survey which examine the causes and counselling strategies that ca...

Read more
STUDENTS’ AWARENESS OF THE APC USE OF THE SOCIAL MEDIA IN THE 2015 NIGERIAN PRESIDENTIAL ELECTION

ABSTRACT

The study examined AUN students’ awareness of the All Progressives Congress, APC,use of the social media in the 2015 Niger...

Read more
ATTITUDE OF TEACHERS TOWARDS TEACHING IN RURAL AREA

Abstract

This study investigates the attitude of teachers towards teaching in rural areas in Nigeria using Brass Local G...

Read more
THE IMPACT OF APPRENTICESHIP TAX CREDITS ON VOCATIONAL TRAINING PARTICIPATION

ABSTRACT: The Impact of Apprenticeship Tax Credits on Vocational Training Participation investigates the influence of tax incentives on the engagem...

Read more
IMPACT OF SERVICE QUALITY ON CUSTOMER RETENTION IN THE NIGERIAN BANKING SECTOR  

ABSTRACT

The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of...

Read more
EVALUATING THE IMPACT OF BANK DISTRESS ON THE PROFIT GROWTH OF DEPOSIT MONEY BANKS

ABSTRACT

This work “Evaluating the impact of Bank Distress on the profit growth of Deposit Money...

Read more
LOCAL GOVERNMENT EFFORTS TOWARDS THE DEVELOPMENT OF RURAL COMMUNITIES WITHIN ITS AREA OF JURISDICTION

ABSTRACT

This study was carried out to examine local government efforts towards the development of rura...

Read more
DESIGN AND CONSTRUCTION OF A BIOMETRIC STUDENTS’ TIME AND ATTENDANCE LOGGING SYSTEM

ABSTRACT

 

 In recent time, there has been high level of impersonation experienced on a daily basis...

Read more
AN ASSESSMENT OF HOUSING DEMAND AND SUPPLY

Background of the study

Housing is one of the basic necessities of man and has no doubt a profound impa...

Read more
Share this page with your friends




whatsapp